This Program is an integrated series of topics consisting of five main themes distributed over twelve workshops. Each workshop could be delivered independently, or a program of workshops could be structured based on target group needs assessment.

The objective of these programs is to introduce specialized and contemporary subject themes to enhance the overall business performance of the target audience. Themes are delivered through interactive workshops. Each workshop has a specific business concept, and uses different techniques and tools to reach out and establish the concept. Participants’ performance is measured by benchmarking earnings before the workshop and after it. Follow up and advisory services are also extended.

Theme 1: What a successful business needs

1. Motivation-Marketing-Strategic Management “The MSMEs Business Survivor Skills Kit”

2. Leadership – Communication – Persuasion :- Workshops

3. Strategic Planning & Management

4. Strategic marketing

5. Business Plan Development  -  Business Marketing Management

Theme 2: Technical Management Issues

6. Project Management for Business projects

7. Business Process Re-Engineering (BPR).

8. Balanced Scorecard Application

9. Lean Manufacturing Practices 

Theme 3: Marketing Topics

10. Integrated Marketing Communication

Theme 4: Women in Development

11. What can women do? Exploring, identifying small and medium size projects that women are able to start and manage.

Theme 5: Globalization and the New International Trade System

12. Awareness Workshop on the World Trade Organization, and other trade agreements in goods and services.

· Introducing the new era of international trade? How do you as an MSME benefit and hedge?

· What has my country committed in its, bilateral, multi-lateral, regional, trade agreements and the in the WTO?

· The USA-FTAs – Impact & Implications on Goods & Services Sectors.  What are their implication on trade and industry? Identifying opportunities and implementing a strategy!

· The EU Association Agreements with the MENA countries.